A simple framework for choosing between air and sea freight based on urgency, value, size and total cost.
Speed vs cost
Air freight typically delivers in days, while sea freight takes weeks — but sea is far cheaper per kilogram. The right choice depends on how much a delay would actually cost your business.
Choose air when…
Your goods are urgent, high-value, perishable or small and light. Air also suits samples, spare parts and launches where missing a deadline costs more than the freight premium.
Choose sea when…
You're shipping heavy or bulky cargo, planning regular replenishment, or working to flexible timelines. Sea freight is the backbone of cost-effective international trade.
Blend both
Many businesses ship the bulk of their stock by sea and top up urgent needs by air. Planning both together keeps inventory flowing without overspending on freight.